While working on different go-to-market strategies at Peg b for Whizmo, we stumbled upon the Blue Ocean Strategy. Our CEO decided that it is better to learn it from its creators, so I was among the team that was sent to Singapore for the Blue Ocean Strategy course thought at INSEAD.
In summary, the Blue Ocean Strategy aims to teach ways of creating blue oceans: Uncontested markets where competition is rendered irrelevant, rather than getting into price wars in the red oceans.
