My previous employer, CEO of Peg b Tech, had read about the Hook Framework and wanted to get some consultancy from its creator, Nir Eyal. In order to understand the framework before contacting him, I completed his short course on LinkedIn, also read his book “Hooked“
The Hook Framework is certainly an interesting tool that offers great potential for creating habit-forming digital products. I consider myself genuinely lucky to meet with Mr Eyal and have conversations about our product, potential market and how we can achieve our goals by implementing his framework.