It was an important digitization project for marketing and field sales operations of DenizBank. The idea was developing a tablet app for agents who collect applications from people out in the streets. Until then, the application flows were manual: Paper-based forms filled for products, taken back to an operation centre at the end of the day, scanned at some point, and only then they could pass even the simplest validations such as blacklists and credit score.
My Responsibilities
Our team developed a mobile app for Windows-based tablets and I have carried out the BA tasks, as usual. However, what made this project stand out from my perspective was the stakeholders.
Different business units managed the products sold in the application. Similarly, the resources (Data and APIs) we needed to use were also managed by different IT teams. These conditions made stakeholder management, communication and UATs a real challenge.
The whole product suite 
Card selection screen of the application flow
Direct Sales app was an instant success; the upfront credit score validation feature alone eliminated the bulk of the applications that will be rejected, hence, increasing the successful application rate enormously. Furthermore, most of the information was pre-filled (thanks to integrations with national ID system) or selected from the screen interactively. The average application duration is reduced to a fraction of filling out a paper-based form while potential errors are also minimized. Lastly, it saved a lot of trees otherwise would become application forms.
