Wpay
With its innovative payment solutions, Wpay, a Woolworths company, aims to revolutionize the online and in-store payments space. The payment gateway is the next important step in achieving that vision.
With its innovative payment solutions, Wpay, a Woolworths company, aims to revolutionize the online and in-store payments space. The payment gateway is the next important step in achieving that vision.
Humm Tapp was designed as the new way of “Humming” for customers. Instead of using a barcode, Humm started issuing cards. These cards works like any other payment card and can be added to the Apple Wallet or Google Pay. Tapp enabled “Tap&Go” where the customer just taps her card on the POS machine for the payment; a seamless and faster shopping experience.
fastPay is one of the earliest mobile wallet applications in Turkey. I have joined the project team as a Jr. Business Analyst in 2012, just after the MVP was developed. During my 5-year tenure, I have worked on many different fastPay projects that made it a household payment tool with millions of customers and thousands of merchants today.
What have I done!
ATM top-up and cardless withdrawal were vital modules for fastPay. The team handling ATM flows was different and had its own responsibilities, so, these projects required a lot of communication. It also required the extensive use of SQL to create test scenarios well as manual testing with ATMs. The cardless withdrawal was an instant success, allowing people to withdraw money from ATMs by entering a one-time PIN that they had created on the fastPay app. At some point, we have even added a feature to withdraw money with voice commands, which included a rather complex technical flow of using a 3rd part company to provide voice-to-text service and matching the customer with the ATM using GPS coordinates.
Linking debit cards and tokenisation; required me to work with a 3rd party, PCI-DSS certified institution to securely store the card information.
Blesh Integration was an interesting project where we set up an integration with Bluetooth beacons provided by Blesh to create location-based functionalities. I was the BA of the initial project to send customers location-based offers. We have also developed an IOS merchant application that detects customer via Bluetooth beacons and allows the merchant to invoke payment requests from customers, who could approve the request using a push notification, which was quite a novel idea at that point.
It was an important digitization project for marketing and field sales operations of DenizBank. The idea was developing a tablet app for agents who collect applications from people out in the streets. Until then, the application flows were manual: Paper-based forms filled for products, taken back to an operation centre at the end of the day, scanned at some point, and only then they could pass even the simplest validations such as blacklists and credit score.
My Responsibilities
Our team developed a mobile app for Windows-based tablets and I have carried out the BA tasks, as usual. However, what made this project stand out from my perspective was the stakeholders.
Different business units managed the products sold in the application. Similarly, the resources (Data and APIs) we needed to use were also managed by different IT teams. These conditions made stakeholder management, communication and UATs a real challenge.
Direct Sales app was an instant success; the upfront credit score validation feature alone eliminated the bulk of the applications that will be rejected, hence, increasing the successful application rate enormously. Furthermore, most of the information was pre-filled (thanks to integrations with national ID system) or selected from the screen interactively. The average application duration is reduced to a fraction of filling out a paper-based form while potential errors are also minimized. Lastly, it saved a lot of trees otherwise would become application forms.
In the early days of the pandemic, Mohammed Bin Rashid University (MBRU) organized a hackathon to bring ideas that will help prevent the spread of the virus or alleviate its consequences. Volkan, a colleague, came up with the idea of “Hope”, a tracker app; we brainstormed about some features that might be useful; helping people to recognize the symptoms, see the risky areas on a map, see the official news and guidelines.
Although we couldn’t win the hackathon, our idea was shortlisted and praised by the jury. I was quite happy to see similar apps being offered by governments all around the world and used by people.